Disney World sends surveys to previous guests to gauge feedback regarding implementing tiered pricing park tickets for peak days/season during the year.
Several guests have taken to chat boards and groups regarding a survey being received from Disney about potential price increases. Based on the survey itself, it appears Disney is exploring the possibility of increasing ticket prices during peak days of the week as well as peak months of the year.
Disney survey asks guests for feedback on a potential tier ticket price structure.
Disney World currently offers a single ticket price for every day of the year: $105 for a single day park ticket to Magic Kingdom and $97 for a single day park ticket to Epcot, Hollywood Studios, or Animal Kingdom.
With the survey, Disney is exploring the possibility of offering ticket prices under a tiered system. Under the premise of the survey, Disney would offer:
- $105 for a non-peak single day ticket (think Monday through Thursday) to Magic Kingdom,
- $115 for a mid-peak single day ticket (think Friday through Sunday) to Magic Kingdom,
- $125 for a peak single day ticket (think Christmas/New Years timeframe, Easter timeframe, and the month of July).
Prices would also increase for multiple day ticket packages as well. For example, under the premise of the survey a 5 day ticket package would cost:
- $315 for a non-peak 5 day single park ticket,
- $335 for a mid-peak 5 day single park ticket,
- $355 for a peak 5 day single park ticket.
Park hopper price for a 5 day ticket package would cost $64.
Disney survey asks guests for feedback on a potential tier ticket price structure with date and price breakdown.
Confused yet?
Disney’s thought process on this is probably multiple. Attendance has been rising in the past few years, especially during the peak times of the year. Disney may be looking at increasing its profits by charging guests more to attend the parks during those times of the year. Families who are diehard Disney fans will still probably come to the parks with these price increases as their loyalty to the Disney brand is simply too strong.
Disney may also be looking at these price increases to continue its quest to eliminate “slow times of the year”. Increasing ticket prices during certain times of the year may drive guests to attend the parks during otherwise slow times of the year so Disney can have more of a steady stream of business instead of the high peaks and low valleys of park attendance.
So what do you think? If Disney were to actually roll a pricing structure out like this in the future, would the price increase be too much for you? Are the price increases negligible enough for you to continue with your Disney vacation plans or would you be looking at alternate theme parks/vacations instead?
Please comment as we’d love to hear your thoughts!!!
(h/t to wdwmagic.com)
How About Just Building more attractions to help alleviate wait times, like all the other theme parks do
I figured out two years ago that if I can go for two separate four day trips in one calendar year then I save almost two hundred dollars by purchasing an annual pass versus separate tickets for each trip
It is ridiculous!!!! Ticket prices are high enough especially for the average person!!!! And I also think for residents there should be a bigger discount. It took me over a year just to be able to bring my family by purchasing the 4 day resident pass. Then they tried talking me into the resident season pass yeah its only $20 a month not including $100 something down and times that by 4 for a family of four!!!! I love Disney and we’ve been a few times but I think prices are ridiculous!!! Maybe if the prices didn’t go up so much people would be able to spend more money in the parks and enjoy it more!!! I just took kids to Animal Kingdom and couldn’t even afford to eat or even buy a photo!!!! The Disney photographers do an amazing job but we have to pick only a few that we really like because that’s all I can afford
This super confusing… If I am going from say 1/24-2/4. I need 7 bronze tickets and 1 silver ticket? And then I need to figure out what days I am going to MK versus other parks so I can purchase tickets according to the park prices. I really don’t like this… I get they are doing it for maximum profit, but they are really putting a sour taste in my mouth.
Under the premise of the survey, if your trip spans multiple tiers then the pricing would default to the highest priced tier.
Also, the pricing for multiple day tickets is the same no matter which Disney World park you attend, just like it is under the current system. It’s the single day tickets where pricing differs between Magic Kingdom and the other three parks.
You wouldn’t be buying all of those tickets separately, you’d buy them as a package. Package prices lower each additional day, and by day 5+ you’re only paying an extra $15 for each day (up from $10 each extra day before the price increases took effect).
Honestly, I don’t mind these ticket prices as much as the crazy food price increases. WDW will be shooting themselves in the foot, because more people will bring their own food to avoid the insane cost and the lower food quality.
We usually stay Saturday to Saturday and do a 5 day park-hopper — do I understand that, during a “non-peak” time if we checked in/out Monday to Monday it would be less expensive or it wouldn’t matter as our timing still crosses over peak time, regardless of check in/out?
It appears under the premise of the survey, if your trip to Disney World spans multiple tiers the pricing would default to the highest priced tier.
As being from out of the country, when you factor in many other costs (airfare, meals, etc) – this may be enough to push me to other holidays.
How would they handle it if your holiday bridged two or even three different pay structures? Seems like a nightmare to me!
Based on the premise of the survey, if a trip spanned across multiple tiers the pricing for all the days of your ticket package would default to the highest priced tier.
This would steer me towards an annual pass. Even from out of state, I would likely plan two trips on an AP instead of dealing with tiered pricing.