Disney World sends surveys to previous guests to gauge feedback regarding implementing tiered pricing park tickets for peak days/season during the year.
Several guests have taken to chat boards and groups regarding a survey being received from Disney about potential price increases. Based on the survey itself, it appears Disney is exploring the possibility of increasing ticket prices during peak days of the week as well as peak months of the year.
Disney World currently offers a single ticket price for every day of the year: $105 for a single day park ticket to Magic Kingdom and $97 for a single day park ticket to Epcot, Hollywood Studios, or Animal Kingdom.
With the survey, Disney is exploring the possibility of offering ticket prices under a tiered system. Under the premise of the survey, Disney would offer:
- $105 for a non-peak single day ticket (think Monday through Thursday) to Magic Kingdom,
- $115 for a mid-peak single day ticket (think Friday through Sunday) to Magic Kingdom,
- $125 for a peak single day ticket (think Christmas/New Years timeframe, Easter timeframe, and the month of July).
Prices would also increase for multiple day ticket packages as well. For example, under the premise of the survey a 5 day ticket package would cost:
- $315 for a non-peak 5 day single park ticket,
- $335 for a mid-peak 5 day single park ticket,
- $355 for a peak 5 day single park ticket.
Park hopper price for a 5 day ticket package would cost $64.
Disney’s thought process on this is probably multiple. Attendance has been rising in the past few years, especially during the peak times of the year. Disney may be looking at increasing its profits by charging guests more to attend the parks during those times of the year. Families who are diehard Disney fans will still probably come to the parks with these price increases as their loyalty to the Disney brand is simply too strong.
Disney may also be looking at these price increases to continue its quest to eliminate “slow times of the year”. Increasing ticket prices during certain times of the year may drive guests to attend the parks during otherwise slow times of the year so Disney can have more of a steady stream of business instead of the high peaks and low valleys of park attendance.
So what do you think? If Disney were to actually roll a pricing structure out like this in the future, would the price increase be too much for you? Are the price increases negligible enough for you to continue with your Disney vacation plans or would you be looking at alternate theme parks/vacations instead?
Please comment as we’d love to hear your thoughts!!!
(h/t to wdwmagic.com)